AMRUT - Artisans Marketing Initiative by Reskilling & Up skilling through Technology
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  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
  • AMRUT

    Artisans Marketing Initiative by
    Reskilling & Up skilling through Technology
e-nurture

A Mission to Upskill Artisan Community through Knowledge Dissemination

In the present-day context, the e-commerce rules the business and trade. It has become even more important that, besides tools and technology skills, the Indian artisan community is provided with basic business skills wrapped with e-commerce enabled understanding. This will help them to do business on e-platforms through their websites or on marketplaces accessibility.

E-Nurture – An Unprecedented Marketing Initiative for Artisans and their Organisations

E-Nurture is truly an unprecedented initiative as it has direct linkages with the marketing of products of Artisans and their Organisations/ SHGs/ Societies. Our Programme aims at skill development for efficiently running their businesses and will empower them will abilities to market their products on e-commerce sites and our Marketing partners – Expo Bazaar.com.

Grow your Business with us – A Journey from Learning to Earning

Learn the basic nuances of product development and effectively marketing products. The E-Nurture participants, after learning will embark upon the marketing journey, which was a missing link all these years for the artisan community. The India Exposition Mart, with its CSR initiative, fills the gap and will meet the aspirations of participants to sell their products direct to the target audience.

Your Entrepreneurial Journey Starts with Us

The E-Nurture programme introduces handholding support to the E-Nurture’s micro entrepreneurs, SHGs and Artisans with quality products and sustained production capabilities. E-Nurture will launch them as micro entrepreneurs on the Expo Bazaar e-commerce portal with a micro website to sell their products.
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Connect with Artisans in your Native Language

The E-Nurture programme will be in live virtual sessions on Zoom in English and Hindi mix languages. As the beneficiary concentration will be in different regions of India, we require young craft enthusiasts who can translate the live sessions into regional languages.
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Opportunity for Design and Management Interns to Learn and Grow with Us

For effective implementation of the E-Nurture Programme and its penetration in different regions of the country, fresh Graduates from the Design Institutes – NIFT, Pearl Academy, FDDI, Indian institute of Crafts & Design, Jaipur etc can join as Interns.
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E-Nurture – Training Modules

With the help of the E-Nurture Training Modules, the Artisan community will be able to create products based on market intelligence – market need and trends, better management of inventory, e-commerce photography, appropriate packaging, understanding of quality, logistics and financial literacy skills.
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Dr. Rakesh Kumar

Director General - Export Promotion Council for Handicrafts Chairman - India Exposition Mart Ltd.
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e nurture

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