AMRUT - Artisans Marketing Initiative by Reskilling & Up skilling through Technology
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Mission and Objectives

Mission

To generate employment opportunities in rural and urban areas of the country through setting up of new self-employment projects / micro enterprises in non- farm sector.
To provide continuous and sustainable employment to all segments of traditional and prospective artisans and rural / urban unemployed youth in the country, to help arrest the migration of rural youth to urban areas.
To increase the wage-earning capacity of artisans and contribute to increase in the growth rate of rural and urban employment.
Aim to create a globally recognized sustainable demand for Indian Artisan goods at competitive rates.